Privacy policy

Last updated: October 2, 2026

Blend Beverages operates this store and website, including all related information, content, features, tools, products and services, to provide you, our customer, with a curated shopping experience (the “Services”). Blend Beverages is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or another person, or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit card, debit card and bank account numbers, payment card details, financial account information, transaction details, payment information and other transaction confirmation details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange or cancel, and your previous transactions.
• Communications with us, including information you provide when communicating with us, for example when submitting a customer support enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other personal identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us or otherwise provide your personal information to us;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
• From our service providers, including when we use them to enable certain technology and when they collect or process your personal information on our behalf; and
• From our Shopify Partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalising and improving the Services. We use your personal information to provide the Services, including performing our contract with you, processing your payments, fulfilling orders, remembering your preferences and products of interest, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews and creating a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising, such as sending marketing, advertising and promotional communications by email, text message or post and displaying online advertisements for products and services on the Services or other websites, including based on products you have previously purchased or added to your cart and other previous activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or harmful activity, protect public safety and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login details with anyone else.
• Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation or other contested legal proceedings, or investigate potential violations of our terms or policies.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• To Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• To business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalised advertising with third parties based on your online interactions with different merchants and websites. Our business and marketing partners use information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct, request or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with business transactions such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve the Services for you. Information you submit to the Services is transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, to provide and improve the Services for you. We also use certain enhanced Shopify features that incorporate information from your interactions with our store and with other merchants and Shopify to help protect, grow and improve our business. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store and with other merchants and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights concerning its use of your personal information for these purposes. To learn more about Shopify's use of your personal information and any rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you live, you may have certain rights concerning your personal information through Shopify's privacy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restrictions on its use by us or a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content or the owners or operators of those platforms, except as disclosed on the Services.

Children's information

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as defined by applicable law, the personal information of individuals under 16.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may also not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services to you, fulfil our legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access / know. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request its transfer to a third party in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option in the emails we send. If you opt out, we may still send non-promotional emails, such as emails about your account or orders.

You can exercise any of these rights as indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and what rights you may have, including rights concerning information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before fulfilling your requests as permitted or required by applicable law. Under applicable laws, you can designate an authorised agent to submit requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorised them to act on your behalf, and may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or by lodging a complaint with your local data protection authority. For the European Economic Area, a list of the responsible data protection authorities is available here.

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, as applicable, unless the information is transferred to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact us

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any available rights, call , email contact@blendbeverages.fi or contact us at Salomonkatu 17, 00100 Helsinki, Finland . Under applicable data protection laws, we are the controller of your personal information.